Even if you don’t draw, understanding Shape as a fundamental of visual design can still have a powerful impact on how you visually present qualitative data. This blog post explains how and why we should have an basic understanding of Shape when working with qualitative data.

Qualitative data seeks to identify common behaviors/emotions, understand context, and share the story to inspire action. By using a design element as simple and versatile as LINE, qualitative researchers can not only visually tell the story, but influence decision-making and inspire action. In this article, we explore the multifaceted role the design element, Line, plays in visual communication and why understanding when and how to use line is a boon for visualizing, designing, and communicating qualitative research.

Visual design thinking offers a transformative force in qualitative research, giving researchers a new robust framework for visualizing, designing, and communicating their data. This becomes even more imperative as the digital landscape continues to evolve. By embracing visual design thinking, researchers can not only convey qualitative information but also tell compelling stories that resonate with their audience.